The Reality Check: My Journey to Starting a Business. Part II

Launching my business has been a whirlwind of excitement, doubt, and unexpected challenges. Now that my brand is officially out in the world, the big question is: What’s next? It’s been a month since I launched, and while the results haven’t exactly matched my expectations, I’m starting to realize that I didn’t fully know what to expect in the first place. This journey has brought more questions than answers, and like many new entrepreneurs, I’m constantly wishing I had a clear roadmap.

I spent a lot of time perfecting my product—polishing every detail to create something I’m truly proud of. But looking back, I wonder if striving for “perfection” led me to launch at a less favorable time in the market. Now, I’m navigating the next steps, trying to figure out how to steer my business in the right direction.

When you’re starting out, there’s no shortage of videos, courses, and advice on how to take the leap. But what happens after you’ve launched? That’s where things get tricky. The resources on what to do next are much scarcer, and suddenly you realize that gaining visibility is a whole new challenge. I quickly learned that you need to be present on nearly every platform—Facebook, Instagram, TikTok, your own e-commerce site, and of course, Amazon. To make it even more complex, each of these channels requires advertising investments, which can be overwhelming when you’re working with limited resources. For my product to gain traction, I’m constantly investing in ads across multiple platforms, all while waiting to see if those efforts turn into sales.

Navigating Amazon has been particularly challenging as a new seller. Each day brings a new lesson, and even after taking courses and watching hours of tutorials, there’s still so much to learn. From mastering the intricacies of the platform to finding ways to stand out in a crowded marketplace, this journey has been anything but predictable.

Right now, I’m focused on refining my listing every single day. Whether it’s tweaking images, gathering feedback, updating keywords, or engaging with potential customers, I’m doing everything I can to increase visibility and reach. I remain hopeful that all this hard work will pay off in time. However, like any entrepreneur, I sometimes find myself wondering if I’m putting my efforts into the right areas. The uncertainty can be daunting, but I’m determined to keep pushing forward. Stay tuned—I’ll be sharing more updates as this adventure unfolds!